If you are like most web users, you have probably observed the multitude of ads for ‘free teeth whitening kits’. Some show a ‘real Elgin mom’ who discovered a ‘tooth whitening secret’. Others assure you that their system is the one that ‘South Elgin dentists don’t want you to know about’. They bolster their legitimacy by aligning themselves with respected companies such as CNN, USA Today and Forbes.
Unfortunately, most of these are rip-offs. In a recent article, the Better Business Bureau explains the scam:
The countless websites for various teeth whitening products claim to offer a no-risk, money back guarantee, free trial of the product. To sign up, customers must provide a credit or debit card number to cover shipping. Complainants to BBB state that they are billed before their trial ends and continue to be billed after they have told the company they want to cancel.
Complainants also may find mystery charges for other companies and services that they didn’t realize they were signing up for with their ‘free’ trial.
The BBB has received complaints about the following company/product names:
- Dazzle White
- White Smile
- Teeth Smile
- Dazzle Smile
- Ivory White
- Max White
- My Whitening
- Gleaming White Smile
- Advanced Wellness Research